Why "Near Me" Searches Are the Ones You Can't Afford to Miss
Why ‘near me’ searches are pivotal for success, with tips to help your business thrive using local SEO.
Why focus on "near me" searches?
SEO has long been a powerful marketing method for businesses, but recently, there’s been a major shift towards local SEO. Local search engine optimisation focuses on searches with a local search intent, such as ‘plumbers near me’. This technique is increasingly impactful for companies due to the growing popularity of ‘near me’ searches and queries containing specific place names or locations. In this guide, we’ll explore why local SEO matters and share tips to help your business capitalise.
The impact of local SEO: The proof is in the numbers
There are several reasons why local SEO is beneficial for business owners, but the standout benefit is the prevalence of local searches. Almost 50% of Google searches now have local intent. This represents a huge increase in the last five years. More people are using search engines and online resources, such as directories and reviews, to find local businesses and services.
Local SEO doesn’t just help companies and marketing teams reach target customers via search engines. It can also generate high-quality leads. More than 84% of smartphone users who conduct a local search will either contact or visit a business within 24 hours. By putting your company on the virtual map using tailored local SEO campaigns, you make your brand more visible and accessible. If you occupy the top spots on search results pages, you’ll also increase your chances of calls, enquiries, orders and subscriptions.
Ready to supercharge your online presence?
If you’re ready to supercharge your online presence and attract local customers, investing in an effective local SEO strategy is a great idea. Wake Up NI specialises in local SEO in Northern Ireland. If you’re keen to create a buzz around your brand and generate and convert more leads, we can help you catapult your business to the top spot.
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